Longtime president of Michigan’s famed University Musical Society, Ken Fischer explains how this small town attracts world-class talent like Leonard Bernstein, Yo-Yo Ma, Wynton Marsalis, and the Royal Shakespeare Company. But the best insight is Fischer’s guiding principle: "Everybody In, Nobody Out.” His take-aways include: A ‘no’ is the first step to a ‘yes’!; You have to touch their heart; Get out of the tower, and into the community. You can’t lead people you don’t know.

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