This episode features the successful Ken Fitzpatrick. Ken is the CEO of Digital Marketing Institute and run through the various roles he's had along the way. He speaks about the principles of brand building and using data to drive the business forward. His work now is mainly building teams and runs through his philosophy for building strong teams. He talks about starting off by making Irish Jobs a national major player and deep insights into the Digital Marketing Institute using SalesForce as their sales management platform, a new platform in customer io an emerging ai platform for communications and workvivo for team management. He talks about the future opportunities of AI and what he believes could help businesses develop at scale. This a great episode for business owners to understand the possibilities of developing their own businesses.