In this episode of SportH.E Ben O'Connell welcomes Ken Masser, a seasoned professional in organisational psychology and leadership, to discuss his career journey and the founding of Miova. Ken shares his transition from KPMG to becoming the CEO of a Leisure Trust, emphasising the importance of work-life balance and the challenges of stepping into leadership roles at a young age. He reflects on the significance of being open about one's limitations and the value of authenticity in leadership. The conversation then shifts to Ken's current work at Miova, where he focuses on tackling physical activity inequalities through a systems-based approach, advocating for a shift in how organisations perceive and address these challenges.