Ken Masser leads a large organisation delivering Sport and Leisure services. But he is also learning how to make place the focus of learning about how to get more people involved in physical activity. That means looking well beyond gyms and pools and soccer pitches. Sport England programme is building a movement around of people like Ken and places like Rossendale. See examples of their work here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thisisratio.substack.com