The Right Braincast

Ken Sadowsky


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Ken Sadowsky is as close as you come to being a clairvoyant when it comes to beverages. Coming from a family that owned a distribution company just outside Boston, Ken started his career as a local salesman for a small, California-based start-up before coming home to work in the family business, where he eventually took over new division with about $50,000 in annual sales, growing it to over $16 million.  

The major milestone in his career to date was his role on the Board of Directors for a new drink called vitaminwater, a brand that was eventually sold to Coca-Cola for $4.1 billion. But he didn't stop there. With boundless energy, curiosity, optimism and what anyone who knows him would describe as great personal warmth,  Ken has continued to discover and nurture brands that have made their way into the spotlight.

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The Right BraincastBy Jeffrey Hirsch