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Ken Segall: Why simple needs to be an obsession


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An honor to have Ken Segall join me on the show, where we discuss his recent book, Insanely Simple: The Obsession That Drive’s Apple’s Success. You should know about this book. It is the Steve Jobs/Apple book you really want to read. And yes, you probably know Ken Segall as an ad man behind the […]
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AUTHORSBy Todd Schnick, Joe Lavelle