Mental health has gone from taboo to hot topic in the last few years. But Kendall Bird, co-founder of the mental wellness network Frame, believes we still need help accessing and destigmatizing therapy.

Frame was born from Kendall’s frustrations with trying to find a therapist who really understood her, and her friend and co-founder Sage Grazer’s frustrations as a therapist struggling to find clients.

The two joined forces and created a platform that connects people who want therapy with a therapist who suits them. On Frame, clients are matched with a shortlist of therapists based on a short survey. They interview as many as they want and then decide who’s the best match. They can also schedule and pay for their sessions on the platform, and even hold HIPAA-compliant video sessions on it, too.

In this episode of The Empowered Challenger, Kendall explains why she’s a therapy evangelist, why finding the right therapist is key and why therapy isn’t as expensive as many people think it is.