We welcome Kendra Lee to this week’s episode of the Conversational Selling podcast. Kendra is the President of KLA Group and a new business development authority. She helps SMB companies increase revenue through targeted, multichannel lead generation and sales strategies that focus directly on a business’s ideal prospects. She is also an author of multiple sales books and is an in-demand speaker.

Because each potential lead is unique, reaching out only through LinkedIn or email is not enough; we have to do more and we have to do it in coordination with marketing, sales, and delivery teams. Kendra is here to explain the benefits of having a multichannel approach to lead generation and how it results in increased sales and greater revenue. Her Revenue Generating System is a multipart process for filling a company’s prospect pipeline, and Kendra breaks it down for us.

Our conversation is wide-ranging and full of great insights any sales or marketing team member needs to hear, including:

Get past referral dead-ends, tie your lead generation activities with your sales efforts, and listen now!