Kendrick Lamar's surprise album release, GNX, features a shout-out to producer Mustard on the track "tv off", which has become a viral meme. The album also boasts collaborations with SZA and Deyra Barrera, and production by Jack Antonoff. The success of the album and the meme highlight the power of surprise releases, the importance of collaborations, and the influence of social media in shaping contemporary music culture. Mustard's enthusiastic response underscores the producer's significant role and the anticipation for live performances. The overall impact demonstrates a strong connection between artists, producers, and fans.