Kendrick Lamar BioSnap a weekly updated Biography.
Kendrick Lamar has dominated headlines the past week with a blend of triumphs and industry intrigue fueling his ever-evolving legacy. The buzz started as Kendrick and SZA officially unveiled the highly anticipated 2025 Grand National Tour. According to Rap-Up, the duo will hit 19 major North American cities starting April 19 in Minneapolis, with stadium dates across Houston, Los Angeles, Toronto, and culminating June 18 in Washington DC. The UK leg rolls through colossal venues such as London’s Tottenham Hotspur Stadium and Glasgow’s Hampden Park in July, as detailed by Hospitality Centre and echoed in fan chatter across Instagram where clips from their recent Super Bowl LIX halftime performance continue to circulate, featuring crowd favorites like HUMBLE and Not Like Us.
Meanwhile, Kendrick’s business instincts made news when pgLang, his creative enterprise with longtime collaborator Dave Free, announced the launch of Project 3 Agency. Fast Company reports that this new global creative agency aims to lead brand strategy and content production for external clients and has already secured Frosty, a global creative studio recognized for cross-industry collaborations. Building on pgLang’s recent Cannes Lions wins and work with brands like Converse and Calvin Klein, the move signals a long-term expansion into the cultural and business mainstream, positioning Kendrick as a mogul with vision beyond music.
Not all the news was celebratory. Hypebeast confirmed that Kendrick’s mysterious film project with South Park creators Trey Parker and Matt Stone has been indefinitely delayed by Paramount, pushing back expectations for the provocative comedy which had social media ablaze with rumors after the original March 2026 release date was pulled. Variety quotes the creators promising they’re ‘working hard at finishing the movie,’ but no official replacements for the premiere or additional plot details have been disclosed.
On the music charts, the joint album GNX, released late last month with SZA, is holding a top Billboard slot with tracks like Luther and tv off. Fans speculate about surprise guests on tour, stoked by Roddy Ricch’s guest verse on the album and concert rumors inflating TikTok and Twitter feeds.
All eyes remain on Kendrick’s next move, both as a performer—his Super Bowl appearance went viral and tickets for his Las Vegas stadium show on May 31 have surged in demand—and as an executive reshaping how artistry and commerce interlock. For now, his every business deal and creative step is headline material, with the recent tour announcement and agency launch tipped by Variety and Fast Company as potentially defining the next era in music and cultural entrepreneurship.
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