Kenny Jacobs joins Jarlath for a conversation about his life and times in the aviation business. Jarlath looks into the work Kenny did to revive the public image of Ryanair and how one simple mantra seemed to capture the imagination of the public, regulators, staff, clients and customers.

From Moneysupermarket to Tesco, Accenture and Procter & Gamble, Kenny Jacobs has worked on every kind of marketing strategy there is to offer. What was it about the Ryanair job that captured his imagination? Together with Jarlath, he reflects on how a love of his school days influenced his future in flying.

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