Sean Marder is the Director of Ecommerce Solutions at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. The company has been an Amazon partner for the past 3 years, working closely with the new Amazon attribution program. 

Sean Marder has an extensive background in both digital marketing and search advertising campaigns. Prior to joining Kenshoo, he was the Director of Media & Analytics at Amplio Digital

In this episode…

In the past, Amazon sellers have struggled to track data and metrics about the traffic being driven to their products from other platforms, such as Facebook and Google ads. With their new attribution tool, however, this is all about to change.  

 Amazon Attribution is an analytics and measurement console that helps brands track their advertising performance across multiple channels. Sean Marder and his team at Kenshoo have been working closely with Amazon to get this attribution tool to you. 

In this episode of the Buy Box Experts podcast, Eric Stopper interviews Sean Marder, the Director of Ecommerce Solutions at Kenshoo, about the exciting new Amazon Attribution tool. Sean explains the benefits of using this tool, the type of data and insights it provides, and how it will work for you. Stay tuned.