Julia Nelson is the Director of Ecomm Expert Services & Enablement at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Julia earned her degree in Arts, Marketing from the Carson College of Business at Washington State University. Prior to joining Kenshoo, she was the Director of Enterprise Ecommerce Marketing at content26, LLC.

Peter Phillips is the Sales Director of Ecommerce at Kenshoo, where he oversees the development and expansion of strategic e-commerce accounts that use Kenshoo to manage their Amazon campaigns. Peter has a background in e-commerce services, software business development, client management, campaign optimization, and more. Before Kenshoo, Peter was the Director of Business Development at Marketplace Ignition.

In this episode…

The growth of online marketplaces—especially Amazon—means that there is now more competition among brands to appear on the first page of search results. Achieving the top spot on that page is an added advantage, as this is the biggest driver when it comes to returns and general revenue.

However, for brands to get a coveted slot on the first page of Amazon, they must have a savvy advertising strategy. That’s where Kenshoo comes in. Kenshoo is designed to help brands create optimized listings by providing the in-depth insights they need on everything from Share of Voice data to the performance of different ad campaigns.

In this week's episode of Buy Box Experts, host Eric Stopper interviews Julia Nelson and Peter Phillips from Kenshoo about how to create Amazon ads that put brands at the top of search results. They discuss why businesses should advertise for their own brand names, which metrics to pay attention to when making advertising decisions, and how to optimize your listings for Amazon’s algorithm. Stay tuned.