Kevin Weiss is the VP of Client Success for Ecommerce at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. The company has been an Amazon partner for the past 3 years and is also considered the number one Amazon Advertising solution. 

Kevin is an executive leader with e-commerce expertise for enterprise, mid-market, SMB, and startup brands. Prior to joining Kenshoo, this Boston University graduate was the VP of Growth & Strategy at Amplio Digital.

In this episode…

Although the Amazon marketplace offers great opportunities for millions of sellers, its fierce competition makes it hard for brands to stand out and expand their businesses. For these brands, it is not enough to rely on organic searches alone. Paid advertising and expert strategy are crucial for attracting leads and converting them into customers. 

However, there are many limitations to the advertising tools available on Amazon. In order to acquire customer data and outperform competitors, savvy sellers are finding ways to work around these limitations. 

In this episode of the Buy Box Experts Podcast, host Eric Stopper is joined by Kevin Weiss, VP of Client Success for Ecommerce at Kenshoo, to talk about how brands can hack Amazon advertising to increase conversion rates and boost sales. Kevin discusses the limitations of the Amazon marketplace, his top strategies for better positioning your listings, and how brands with small advertising budgets can beat the competition. Stay tuned.