Nich Weinheimer is the General Manager of Ecommerce at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Kenshoo has been an Amazon partner for the past three years and is now recognized as the number one Amazon Advertising solution for e-commerce marketers.

Nich is an Amazon Advertising expert and has almost ten years of experience in the e-commerce industry. Prior to joining Kenshoo, Nich was the Marketing Director at Buy Box Experts, where he led marketing and advertising on Amazon.

In this episode…

For any brand looking to join the Amazon marketplace and expand their business, advertising is an inevitable investment. However, smaller brands may struggle to determine just how much they should spend on advertising in order to effectively compete with larger sellers.  

 So what should these smaller brands do to better reach their target audience? How much should they invest in their ad campaigns in terms of money and time? How can they best optimize their listings in order to make the most out of their budget and compete with other sellers? The team behind Kenshoo has the answers to all of these questions, and more. 

In this week’s episode of Buy Box Experts, Nich Weinheimer, General Manager of Ecommerce at Kenshoo, joins host Eric Stopper to talk about how Amazon Advertising measures up for both small and large brands. Nich shares his advice on how much smaller brands should spend on their advertising campaigns, what techniques they should use to compete with larger sellers, and how they can create a social media strategy that drives traffic to their Amazon listings. Stay tuned.