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[Kenshoo] Retail Data & Advertising: Metrics to Think About
Kevin Weiss is the VP of Client Success for Ecommerce at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. The company has been an Amazon partner for the past 3 years and is also considered the number one Amazon Advertising solution.
Kevin is an executive leader with e-commerce expertise for enterprise, mid-market, SMB, and startup brands. Prior to joining Kenshoo, this Boston University graduate was the VP of Growth & Strategy at Amplio Digital.
In this episode…For brands selling on the Amazon marketplace, there are a number of metrics to stay aware of. That’s because the more data and insights you have, the better you can optimize your product listings, improve your advertising strategies, and increase your sales.
According to e-commerce expert Kevin Weiss, there are three different levels of data point metrics to pay attention to, depending on where you are in your business: basic, intermediate, and advanced. These metrics guide brands through their journey on Amazon, from joining the marketplace to growing and scaling their businesses.
Kevin Weiss, the VP of Client Success for Ecommerce at Kenshoo, joins Eric Stopper in this week's episode of Buy Box Experts to talk about retail data and advertising metrics on the Amazon platform. Kevin breaks down the most important metrics that brands need to look out for at each level of their selling journey, from review ratings to average cost per click. Stay tuned.
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By Joseph Hansen and James ThomsonKevin Weiss is the VP of Client Success for Ecommerce at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. The company has been an Amazon partner for the past 3 years and is also considered the number one Amazon Advertising solution.
Kevin is an executive leader with e-commerce expertise for enterprise, mid-market, SMB, and startup brands. Prior to joining Kenshoo, this Boston University graduate was the VP of Growth & Strategy at Amplio Digital.
In this episode…For brands selling on the Amazon marketplace, there are a number of metrics to stay aware of. That’s because the more data and insights you have, the better you can optimize your product listings, improve your advertising strategies, and increase your sales.
According to e-commerce expert Kevin Weiss, there are three different levels of data point metrics to pay attention to, depending on where you are in your business: basic, intermediate, and advanced. These metrics guide brands through their journey on Amazon, from joining the marketplace to growing and scaling their businesses.
Kevin Weiss, the VP of Client Success for Ecommerce at Kenshoo, joins Eric Stopper in this week's episode of Buy Box Experts to talk about retail data and advertising metrics on the Amazon platform. Kevin breaks down the most important metrics that brands need to look out for at each level of their selling journey, from review ratings to average cost per click. Stay tuned.