Julia Nelson is the Director of Ecomm Expert Services & Enablement at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Kenshoo is a leading Amazon partner and the number one Amazon Advertising solution for e-commerce marketers.

Julia earned her degree in Arts, Marketing from the Carson College of Business at Washington State University. Prior to joining Kenshoo, she was the Director of Enterprise Ecommerce Marketing at content26, LLC. Today, Julia is an expert in marketing and Amazon advertising.

In this episode…

The Amazon Advertising UI has a number of limitations when it comes to optimizing listings and tracking the performance of ads. Despite having a wealth of data at its disposal, Amazon has not released the same tools and insights as other platforms, choosing instead to keep things close to the vest. This is where third-party advertising software, such as Kenshoo, comes in handy. 

The Kenshoo platform provides a number of benefits and invaluable tools to help Amazon sellers and marketers maintain an effective advertising presence. With this software, you have access to greater historical data, smart bidding tools, performance metrics, and so much more. 

In this episode of the Buy Box Experts Podcast, Julia Nelson, the Director of Ecomm Expert Services & Enablement at Kenshoo, joins Eric Stopper to talk about the many ways Kenshoo adds value to the selling and marketing experience on Amazon. Stay tuned as Julia breaks down Kenshoo’s various advertising features, from dayparting optimization, to custom tagging, to cross-retailer support.