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Kenshoo's Journey and Looking to the Future [Kenshoo]
Will Martin-Gill is the General Manager and Chief Strategy Officer at Kenshoo. He is a technology executive with extensive experience in product, digital marketing, and strategy. Will also has a proven track record of building and growing technology platforms, entering new markets, and accelerating the growth of existing businesses.
Before joining Kenshoo, Will was the Global Lead of Search Engine Marketing and Digital Marketing Strategy and Planning at eBay. He holds an MBA from Harvard and is an e-commerce expert.
In this episode…As technology continues to evolve, more data analytics companies have been springing up to help e-commerce brands gain a competitive edge on platforms such as Amazon. For many sellers, this data is crucial to their business success, as it helps them make better decisions on how to advertise their products and where to invest their ad spend.
Over the past 14 years, Kenshoo has helped brands up their game in online marketplaces thanks to its unparalleled data insights. The future looks promising for the company as more businesses enter the e-commerce industry, and the team at Kenshoo continue to improve their advertising tools to meet the evolving needs of online sellers.
In this episode of the Buy Box Experts podcast, Will Martin-Gill, the General Manager and Chief Strategy Officer at Kenshoo, is interviewed by host Eric Stopper about the evolution of Kenshoo and its future in the data analytics industry. They discuss the elements that make up the best automation software, the importance of testing Amazon campaign styles, and Kenshoo's valuable advertising insights. Stay tuned.
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By Joseph Hansen and James ThomsonWill Martin-Gill is the General Manager and Chief Strategy Officer at Kenshoo. He is a technology executive with extensive experience in product, digital marketing, and strategy. Will also has a proven track record of building and growing technology platforms, entering new markets, and accelerating the growth of existing businesses.
Before joining Kenshoo, Will was the Global Lead of Search Engine Marketing and Digital Marketing Strategy and Planning at eBay. He holds an MBA from Harvard and is an e-commerce expert.
In this episode…As technology continues to evolve, more data analytics companies have been springing up to help e-commerce brands gain a competitive edge on platforms such as Amazon. For many sellers, this data is crucial to their business success, as it helps them make better decisions on how to advertise their products and where to invest their ad spend.
Over the past 14 years, Kenshoo has helped brands up their game in online marketplaces thanks to its unparalleled data insights. The future looks promising for the company as more businesses enter the e-commerce industry, and the team at Kenshoo continue to improve their advertising tools to meet the evolving needs of online sellers.
In this episode of the Buy Box Experts podcast, Will Martin-Gill, the General Manager and Chief Strategy Officer at Kenshoo, is interviewed by host Eric Stopper about the evolution of Kenshoo and its future in the data analytics industry. They discuss the elements that make up the best automation software, the importance of testing Amazon campaign styles, and Kenshoo's valuable advertising insights. Stay tuned.