This week, I'm heading  to Amsterdam to talk with the fabulous Kerrie Finch: Founding Partner of Future Factor, Country Representative for the Cannes-Lions International Festival of Creativity, Founder of SheSays Amsterdam, Advisory Member of Include NOW and Candid and the "mum" of two Grecian, curtain climbing kittens-Hector and Troy.

As the mischievous kittens roam the apartment, Kerrie talks with me about her long standing impression of kindness and her epiphany as the episode continues. We talk about her work in helping brands align authentically to their purpose,  her efforts to bring inclusion and equity to the creative world, elevating women through community and the impact kindness can have on the world's brand narrative.

Kerrie has worked with major brands such Nike, Heineken and Coca-Cola. She and her team at Future Factor have partnered with clients like Air BnB, General Mills and Chuck Studios to help them share their voice with the world- powerfully and purposefully.

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Learn more about Kerrie's work with Future Factor
Join the She Says community
Follow Kerrie on Twitter @kerriefinch 
Follow Future Factor on Twitter and Instagram @_futurefactor

Intro and outro music provided by Sounds Like and Earful