Give the gift of convenient garbage, with Keurig. This week, Xiao Yu joins us as we explore:

• How Keurig was born out of antisocial office culture and a deep ambivalence for quality
• The fascinating career of hippie-turned-billionaire-asshole-turned-has-been Bob Stiller
• How digital rights management disrupted the beverage industry

References:

• Campbell's soup in a Keurig: https://youtu.be/N46K2CDoD0M
• https://abcnews.go.com/Business/mr-coffee-inventor-convinced-joe-dimaggio-pitchman/story?id=32871845 
• https://archive.boston.com/business/articles/2011/08/07/the_inside_story_of_keurigs_rise_to_a_billion_dollar_coffee_empire/?page=full 
• https://babelniche.com/2012/03/10/keurig-dumps-inventor-builds-millions-of-junk-coffee-makers/ 
• https://commercial.keurig.com/content/sustainability 
• https://cornercoffeestore.com/who-invented-the-keurig-coffee-machine/ 
• https://law.justia.com/cases/federal/district-courts/delaware/dedce/1:2010cv00841/44982/337/ 
• https://patents.google.com/patent/US5325765A/en?assignee=keurig&oq=keurig&sort=old 
• https://patents.google.com/patent/WO2019046361A1/en 
• https://slate.com/technology/2017/05/the-supreme-court-says-third-parties-can-sell-printer-cartridge-ink.html# 
• https://storage.courtlistener.com/recap/gov.uscourts.nysd.427726/gov.uscourts.nysd.427726.1937.1.pdf 
• https://topclassactions.com/lawsuit-settlements/consumer-products/beverages/keurig-agrees-to-settle-indirect-buyers-antitrust-class-action-lawsuits-for-31m/ 
• https://translate.google.com/?sl=nl&tl=en&text=keurig&op=translate 
• https://web.archive.org/web/20141227222021/http://www.keurig.com/content/oops 
• https://web.archive.org/web/20150427124823/http://investor.keuriggreenmountain.com/releasedetail.cfm?ReleaseID=899238 
• https://web.archive.org/web/20151006153447/http://investor.keuriggreenmountain.com/releasedetail.cfm?releaseid=930847 
• https://web.archive.org/web/20160315033607/http://m.consumergoods.edgl.com/MagazineDetailPage.aspx?article=46137 
• https://www.cbc.ca/news/business/k-cup-creator-john-sylvan-regrets-inventing-keurig-coffee-pod-system-1.2982660 
• https://www.coffeehabitat.com/2011/09/k-cups-recycling/ 
• https://www.coffeehabitat.com/2014/03/greenwashing-at-keurig-green-mountain/ 
• https://www.consumeraffairs.com/news/keurig-20-machines-to-feature-rfid-limited-k-cups-030314.html 
• https://www.courtlistener.com/docket/4353695/1937/in-re-keurig-green-mountain-single-serve-coffee-antitrust-litigation/ 
• https://www.cpsc.gov/Recalls/2014/keurig-recalls-mini-plus-brewing-systems 
• https://www.forbes.com/sites/luisakroll/2012/05/10/why-green-mountain-coffee-founders-woes-are-a-cautionary-tale-for-the-suddenly-stock-rich/ 
• https://www.keurigdrpepper.com/wp-content/uploads/2024/03/Keurig-Green-Mountain-Sustainability-Report-2013.pdf 
• https://www.motherjones.com/food/2014/03/coffee-k-cups-green-mountain-polystyrene-plastic/ 
• https://www.npr.org/2025/08/25/g-s1-85104/dr-pepper-keurig-peets-purchase-merger-split 
• https://www.nytimes.com/2010/08/04/business/energy-environment/04coffee.html 
• https://www.nytimes.com/2012/02/08/dining/single-serve-coffee-brewers-make-convenience-costly.html?ref=dining 
• https://www.nytimes.com/2016/04/17/business/energy-environment/keurigs-new-k-cup-coffee-is-recyclable-but-hardly-green.html 
• https://www.rockpapercoffee.com/news/details/get-around-the-keurig-20-drm-restrictions.html 
• https://www.sciencedirect.com/science/article/abs/pii/S2352550921001160 
• https://www.sec.gov/Archives/edgar/data/1418135/000141813522000005/R27.htm 
• https://www.theatlantic.com/technology/archive/2015/03/the-abominable-k-cup-coffee-pod-environment-problem/386501/ 
• https://www.theguardian.com/l...