In this insightful episode of the Bord Bia Brand Forum Podcast, we sit down with Kevin Donnelly, the Managing Director at Britvic Soft Drinks Ireland, to dive deep into the world of marketing in the boardroom. Kevin shares his expertise on how to effectively engage with the board, providing valuable insights into understanding the inner workings of this crucial decision-making body. Kevin also shares essential advice for other aspiring Food & Drink branding managers across Ireland.