Though a long-standing tradition in the sales world, cold calling is painful for sales reps and leads alike. So much so that modernized sales organizations are considering abandoning the strategy altogether.

On the other hand, some sales experts think the shift away from cold calling is a mistake. 

Is cold calling really a dead strategy in 2023…or are you just doing it wrong? 

On this episode of The Evolved Sales Leader, Kevin Hopp, outbound sales guru and host of the popular sales podcast, The Call Guys, corrects misunderstandings about cold calling, and delivers knowledge and actionable tips that can breathe new life into anyone’s cold calling technique.

Listen in as we discuss:

• The modernized and developed framework for successful cold calling
• Creating a process cold calling within your sales team
• How utilizing different tools and tech stacks can lead to improved calls
• Ways to motivate your team to commit to the cold calling long-game

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.