In this episode of That Engineering Chat EDS takeover, Nicole chats to Kevin Howse, the chief sales officer of Simms. Simms are memory specialist distributors who were established in 1990. Kevin himself has been there 17 years. Kevin speaks about the success of Simms, who are having a record year, with there being a trend for more data so a clear need for them in the market as we go through the digital transformation. Kevin says that the people of Simms sets them apart from the rest, with both employees and customers staying on for a long period of time. Nicole and Kevin talk about the success of EDS in capturing the perfect profile of people for the exhibitors that attend.

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