Reflecting on a 10-year career, Kevin Indig shares five important lessons he's learned in his SEO career about management, influence, and execution. The career lessons come alongside fascinating stories from his time as an SEO Director at companies like Atlassian, Shopify, G2, and DailyMotion.
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Kevin Indig's 5 Key Lessons From a 10-year Career in SEO (ex-Director at Shopify, Atlassian, G2, DailyMotion)

Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth.


We discuss:

 Scaling Springly's content to 100 articles per month
 Building content strategies & how to build clusters
 Setting standards for content quality
 Important processes for scaling
 Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle)
 AI content—where she's using it



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Learn to produce content at scale in my eBook here.

Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups.


We discuss:

 Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance?
 How has Josh streamlined his content processes with Open AI tools?
 Taking 2 websites from 0 to 100K traffic/month
 How middle-of-funnel optimization drives growth
 Is there any value to top-of-funnel content?
 Scaling the one-man band: Working with writers to achieve velocity
 How to achieve quality and quantity at scale
 3 top tips for increasing content quality
  Does Google care about duplicate content?



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Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

"There's no search volume for what we do"—okay, well do THIS instead.


In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.


In this conversation, we discuss:



 Why you should ignore your competitors. 
 Pain points and ‘the need behind the need’. 
  How to make SEO a demand creation channel. 
  How to tell if your product marketing is focusing on the wrong problem. 
  The trick to becoming a ‘no-brainer’ brand. 
  The role of AI in SEO



Find Aditya on LinkedIn here: https://www.linkedin.com/in/adityavempaty/
Follow me on LinkedIn here: https://www.linkedin.com/in/benjamingoodey/
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Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

$1.6M to $17M annual revenue in 16 months 

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you.


I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster.


Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your go-to-market moving forward.


So in this guide, I want to help you choose a topic that with high commercial potential that will also make sure you stand the f*ck out in your industry.


Key Links:

 Over 60 people have now purchased my Scale Package. Learn to dominate your industry with content that converts (and do it fast) right here.
 Join the How the F*ck community to instantly access our premium content and case study library.



—Benny

Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.


We throw tips and questions back and forth, discussing best practices around these four topics: 



 How to write content that targets a specific keyword

 How to win featured snippets

  How to win HARO links

  How to work efficiently with freelancers (from briefs to workflows)




In the newsletter this week, I’ll round up some of our advice on 1 and 2 and I’ll let you dive into the conversation with Zoe to hear the rest.


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Kevin Indig's 5 Key Lessons From a 10-year Career in SEO (ex-Director at Shopify, Atlassian, G2, DailyMotion)

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