Starbucks’ Pumpkin Spice Latte made its earliest debut ever this fall: on August twenty-seventh. The sixteen-year run of the P-S-L – as it’s now called – is just one example of the coffee giant’s powerful brand. Kevin Johnson is Starbucks’ President and C-E-O. KEVIN JOHNSON SOT @ 10:16 “The Starbucks brand is created in our stores.