This episode features the lovely Kevin Jordan. Kevin is the Content Creator and part-owner of KevEm Media. Kevin talks about his work in social media. He talks about managing a sports clothing brand and how they use TikTok to improve their client's organic reach. He talks about using TikTok as a search term and answering questions in their industry via the platform. He gives a wonderful example of a friend producing a virtual video on how to tune a guitar. Kevin talks software he uses and how he gets clients to embrace video. He talks about actively commenting and how he always encourages users to do the same. He also talks about the future of AI in the industry and using ChatGPT could really assist in digital marketing. This a good episode for anyone looking to learn more about content creators and social media.