Everyone knows Kevin Ryan. Whether from reading his iMedia Search column, watching him take the SES conferences ever more global or from his SEM work at IPG, Motivity, Kinetic or Walstrom. You've heard of Kevin Ryan or seen him in action at every digital media event. Now discover his latest incarnation. Suz and Kevin catch up on the ch-ch-ch-changes at SES, the future of search engine marketing, the companies he's tracking around the world and one of his favorite authors, Lee Siegel.Lee wrote "Against the Machine: Being Human in the Age of the Mob," and sat down with Kevin at a recent SES keynote. Find out what Lee means by "thuggish anonymity" and how our lives are being "packaged like merchandise."

Speaking of books, Kevin is writing one too. Tune in to get the scoop on DishyMix. Kevin talks about his worst "fork in the road" bad decision; his most decadent pleasure and how he achieved his new Zen approach to life. The hop on Kevin's BMW R12 motorcycle, introduced in 1928 as a bike used by the German military, for an imaginative journey out of Manhattan and into upstate New York as the fall leaves are changing.