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Kevin Majeres, MD, teaches cognitive behavioral therapy (CBT) at Harvard Medical School. CBT is the gold standard to treat mental health conditions without drugs. CBT can also help with workplace issues such as burnout or anxiety. Dr. Majeres (pronounced Majors) has built a digital platform, OptimalWork.com, to improve the quality of work life. I learned really useful things from this interview.

Sponsored by Purdue University entrepreneurship and Peter Fasse, patent attorney at Fish and Richardson.

Highlights:

• Sal Daher Introduces Dr. Kevin Majeres
• What OptimalWork is Solving
• "... what we are doing is bringing the insights of cognitive behavioral therapy out of the normal context, which is working with the cognitive behavioral therapist. We're bringing that to people in the setting of their work..."
• "... In fact, everything with regard to eating behaviors, there's abundant evidence that cognitive behavioral therapy works. At one level, you could see that the more someone was afraid of hunger, the more likely they would be to act on it..."
• "... This is why I think anxiety is the most central emotion to understand because anxiety is the urge to avoid challenge as challenge..."
• "... Cognitive behavioral therapy, I should say, it also tends to focus on what's happening right now. What are the emotions showing up right now? Where's the avoidance right now? Where does the reframing have to take place right now?"
• "... I think that we need more and more things like Endeavor OTC that are helping to identify what are the particular mental muscles that can be worked out, and whether these things are going to be universally applicable, or maybe there are certain subpopulations that that's exactly the workout that they need..."
• "... How would you compliment this Cybex machine for the mind with cognitive behavioral therapy?"
• "... That in a sense is like what we teach people at The Golden Hour, is how to just briefly strategize what you're about to do, lay out the steps in advance, think of how you want to be stretching yourself in these steps, calm your mind down for a moment, and then launch into it. Then you're going to have full traction, and then you get momentum. Flow is really just momentum in work..."
• Dr. Majeres' Psychiatry Journey
• "... anxiety is adrenaline waiting to be reframed..."
• Advice to the Audience

Topics: discovering entrepreneurship, scholar