Kevin Neff heads up Kevin Makes Sense, a contemporary business marketing and consulting firm that provides custom solutions for local, regional, and national clients. They have the mindset that anything, and everything you do, should be done with the intent of making an impact. Period. Internally, externally…or both.We'll talk to Kevin about what marketing actually is supposed to do for your company, how to make those emails work for you, and why social media isn't as easy as you think it is.