In this episode, we're joined by Kevin Marcus, who shares his insights on the evolving world of cybersecurity and its intersection with digital marketing. We look into the challenges and opportunities that arise from the integration of technology in business practices, particularly in the areas of data security and consumer identity. Kevin's background in both the cybersecurity and marketing sectors provides a unique perspective on how technology is shaping modern business strategies.

Links mentioned in this episode:

https://www.linkedin.com/in/kmarcus/

(0:00) Introduction to Techtastic

(0:36) Discussion with Kevin Marcus on Cybersecurity and Remote Work

(4:21) Impact of Low Code/No Code Platforms on Cybersecurity

(6:11) Risks of Dirty Data and the Struggle of Managing it Across Systems

(9:40) Importance of Data Sanitization for Effective Use

(11:16) Introduction to Kevin Marcus's Data Preparation Tool

(13:18) Integrations of the Data Tool with Online Spreadsheet Systems

(14:00) Benefits of Using the Tool for Marketing and Customer Expansion

(15:09) Closing Remarks and Appreciation for Kevin Marcus

(15:32) Wrap Up of the Episode