In this podcast, Kevin Sonsky reveals the secrets to his success as a business intelligence leader at Citrix Systems. During the past 11 years, he has implemented an enterprise-wide self-service reporting environment that has delivered deeper insights into customer purchasing behavior. At the same time, he has established a grassroots governance program that has successfully standardized on dozens of key enterprise metrics and reports. Kevin is interviewed by Wayne W. Eckerson, long-time thought leader in the business analytics field.