On this episode, John and Matt talk with Kevin Sullivan, owner of Kevin Sullivan Communications. They dive into his longstanding PR career ranging from sports to network television and his time as the White House Communications Director. Kevin stresses the importance of maintaining relationships as you grow your business. Be prepared to hear real-world examples of his message training methods for NBA players, coaches, and executives. The future of media training is an endless topic and Kevin brings new insights that are valuable to all PR professionals. Listen in!