Kevin Urrutia is a software engineer turned serial entrepreneur with 20+ years of experience building tech products. He's worked at Silicon Valley companies including Mint.com and Zaarly, and founded Voy Media, a digital marketing agency that has generated over $50 million in revenue. His latest venture, Magic Rinku, tackles one of SEO's most persistent challenges: automating internal link building at scale.

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In this unscripted conversation, Kevin shares the journey of building Magic Rinku from personal frustration to SaaS solution. We dive deep into the technical challenges of WordPress integration, the strategic use of AI versus traditional algorithms, and unconventional marketing approaches that are actually working in 2025.

Kevin reveals how he discovered 350 out of 400 articles on his own site had zero internal links, the technical nightmare of supporting multiple WordPress page builders, and why cold email and Reddit still outperform traditional SaaS marketing for developer tools.

"Even for someone like me who knows SEO, who's been doing this for years, I had this massive blind spot. When I ran my prototype, it found 350 articles with zero internal links out of 400 total articles."

"Our biggest competitor is Excel spreadsheets and manual processes. There are other tools, but most are part of $200-500/month SEO suites. We do one thing really well."

"My rule is pretty simple - use AI for problems that require understanding context and nuance, use traditional algorithms for problems that have clear mathematical solutions."

"The freedom is the best part of being a founder, but also the worst part because you have infinite options every day."

"If a feature works for 80% of use cases and doesn't break anything, I ship it. I can iterate based on real user feedback rather than trying to anticipate every edge case."