The Measurement Minute by Gary Angel   The value of a PoS integration to journey data is profound. And that value starts with one essential metric – the true conversion rate. Journey tells you how much traffic every area of your store got. How much of that traffic engaged. What it doesn’t tell you is … <a href="https://digitalmortar.com/key-analytics-with-point-of-sale-pos-data-at-the-store-section-level/" class="more-link">Continue reading<span class="screen-reader-text"> "Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level"</span></a>

The Measurement Minute by Gary Angel The value of a PoS integration to journey data is profound. And that value starts with one essential metric – the true conversion rate. Journey tells you how much traffic every area of your store got. How much of that traffic engaged. What it doesn’t tell you is … Continue reading "Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level"

The Measurement Minute by Gary Angel &nbsp; The value of a PoS integration to journey data is profound. And that value starts with one essential metric – the true conversion rate. Journey tells you how much traffic every area of your store got. How much of that traffic engaged. What it doesn’t tell you is … <a href="https://digitalmortar.com/key-analytics-with-point-of-sale-pos-data-at-the-store-section-level/" rel="noopener noreferrer">Continue reading "Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level"</a>

Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level

Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement

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Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level

Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level