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The key characteristics to business have been scientifically measured and developed via testing! The Founders Mentality book supports this thesis if I implement these key characteristics then my business will be sustainable and have longevity.

Profitability
Adaptability
Culture of Meritocracy 
Noble Mission
Talent Appeal & Retention
Employee Loyalty Index

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Shoutout @garyvee on Instagram for being the inspiration for Wierman Media and The Two Brothers Duo


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