In this episode of The Upper Brand, Richard Assmus, Kristine Young, and Christa Cole delve into landmark Supreme Court cases that have shaped trademark law. They explore the intricacies of functional and generic trademarks, with insights into cases like Park and Fly v. Dollar General and USPTO v. Booking.com. Discover how these decisions impact brand management and the ongoing battle against genericide. Tune in for a deep dive into the legal frameworks that protect brand identity, and the proactive measures companies can take to safeguard their trademarks.