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Key elements of a unified go-to-market strategy for 2022 and beyond, with Scott Vaughan
After several CMO and business leadership roles, Scott Vaughan is an active advisor and consultant working with CMO, CXOs, founders, and the like.
Listen to this episode of The Intent Data Exchange to hear Mike Burton, VP of data sales and Bombora co-founder, chat with Scott about his experience executing growth, revenue, and go-to-market (GTM) strategies for top tech businesses.
In addition to hearing the stories of his career path, you’ll hear:
- Key elements of a truly unified GTM strategy (and the characteristics of a bad one)
- Why a GTM strategy is not a sales or marketing responsibility
- Where common internal B2B disconnects are
View all episodes
By BomboraAfter several CMO and business leadership roles, Scott Vaughan is an active advisor and consultant working with CMO, CXOs, founders, and the like.
Listen to this episode of The Intent Data Exchange to hear Mike Burton, VP of data sales and Bombora co-founder, chat with Scott about his experience executing growth, revenue, and go-to-market (GTM) strategies for top tech businesses.
In addition to hearing the stories of his career path, you’ll hear:
- Key elements of a truly unified GTM strategy (and the characteristics of a bad one)
- Why a GTM strategy is not a sales or marketing responsibility
- Where common internal B2B disconnects are