Marketing To Millions

Key Elements to Develop a Unique and Memorable Online Brand


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Changes will happen inside your business and even your branding, but one thing that should remain stable is the memorability of your brand. Do viewers show up and can tell it is you without reading much of the copy? I am sure you can spot a Nike or Apple product quickly just by the mood of their marketing. 


There is a reason for this, and we are learning today from a specialist in this, Kelly McElroy. Kelly tells us how to navigate business changes but stay true to our  brand.We dive into the number of fonts to use, the tools we can use for branding and knowing when to outsource branding altogether. You will leave with tools to help you create a note-worthy brand  your business and a better understanding of what makes a brand memorable. 


In this episode, you’ll learn: 

  • What branding is and why it’s critical to business growth 
  • Why a style guide is a perfect tool to stay consistent with your branding 
  • How to introduce new brand elements when launching a new product or offer 
  • The pros and cons of Canva vs. Adobe Illustrator 



Links and Resources From This Episode: 

  • Adobe Kuler
  • Canva
  • Squarespace
  • Kajabi
  • Free Checklist: 5 Step Brand Audit: Download the checklist to measure how effective and intentional your branding is. 



More Links and Resources from this episode:

 Instagram I Episode Show Notes I Marketing to Millions FB Group


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Marketing To MillionsBy Liz Boer

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