Customer centricity is a business strategy that puts the customer at the center of all activities and decision-making processes. It is a strategy focusing on understanding the customer's needs, preferences, and behaviors and using this information to design products, services, and experiences that meet or exceed their expectations. So, whose job is it to be that influencer of common tools/approaches, set of standards for the organization, or share customer-centric insights and practices?
Welcome to the rise of the Chief Customer Officer (CCO) and their strategic impact on every organization's top and bottom-line growth. Their biggest challenge and opportunity: micro-moments or experiences at various interactions with a broad spectrum of functions, the consistency, communication, collaboration, processes, systems, and capabilities across the entire organization to leave them wanting more!
Join Nour Group partners Jenn Cordz and David Nour today at Noon ET as they share insights into this final episode of the mini-series: Key Chief Customer Officer (CCO) Experience Challenges on Nour Group's LinkedIn, Facebook, YouTube, and various Twitter channels. Don't forget to join us in the Nour Forum for a copy of the presentation - NourGroup.com/Forum. And if you can't join us for the livestream, listen to the Intelligent Growth podcast wherever you consume podcasts.