Key Lessons in Corporate Storytelling

In this episode, Steve Multer shares valuable insights on how to make your audience feel something and create that vital engagement in your interactions. He dives into Scott Dinsmoor's 7 pillars of connecting with anyone, revealing how caring about your audience, offering personalized solutions, and finding common ground are essential in creating unforgettable corporate storytelling experiences.

Steve also shares information about his new book, "Nothing Gets Sold Until the Story Gets Told," a guide to career success and value-driven marketing through the power of storytelling.

Steve Multer is a strategic storytelling partner for Fortune and midsize brands looking to reach their markets on a personal as well as a business level. As a global spokesman and keynoter, Steve has crafted and delivered over 20,000 live and broadcast presentations for leaders like Cisco, Fujifilm, Siemens, Splunk, HP, Panasonic, Bayer, and Intel. As an executive trainer and speaker coach, Steve has helped 2,500+ C-suites and sales innovators tell better corporate stories. Go to Corporate Storytelling with code soldtold23 for 5 Paths To Passionate Storytelling.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Importance of Emotional Connection in Marketing: "Once we lose an audience for whatever reason... once they are no longer engaged, they no longer since the value for themselves... the odds of getting them to check back in are incredibly low... establishing that emotional connect at the beginning of the engagement and the interaction is so valuable because the emotional connection will usually carry much further than the explanation of the capability or the benefit or the value of what it is that we're trying to market or sell."

— Steve Multer 00:07:32

The Power of Effective Communication: "Don't tell them what you want to tell them. Tell them what they want to hear."

— Steve Multer 00:12:29

Learn more about your ad choices. Visit megaphone.fm/adchoices