John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks:  

Bonus: hear the story behind the SEC Shorts YouTube channel 

The idea behind John’s book 

Why branding is crucial for banks, and why banks typically don’t do branding at a high level 

How and why banks should leverage social media 

The importance of “retargeting” 

The effectiveness of email marketing and marketing automation for banks 

How audience, channel, and message work together to drive impact 

John’s take on SMS marketing 

John’s advice to his younger self 

Connect with John on LinkedIn