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Key Strategy: Medical Marketing VS. Chiropractic Marketing
Medical marketing and chiropractic marketing methods have essential and key differences between them.
There is an actual scale that potential patients rise up when they have a condition that you treat. They start at the bottom: not even being aware they have a condition, and they then have FOUR more states they rise through in seeking care for their condition.
Knowing this scale, and the exact method in which you are to market (whether medical or straight chiro) are essential for success with your practice growth.
I cover the scale, and the difference between medical and chiropractic marketing in the video.
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By John NesbitMedical marketing and chiropractic marketing methods have essential and key differences between them.
There is an actual scale that potential patients rise up when they have a condition that you treat. They start at the bottom: not even being aware they have a condition, and they then have FOUR more states they rise through in seeking care for their condition.
Knowing this scale, and the exact method in which you are to market (whether medical or straight chiro) are essential for success with your practice growth.
I cover the scale, and the difference between medical and chiropractic marketing in the video.