In this Director’s Cut episode, THSADA Assistant Executive Director Jody Hormann shares how the association continues to evolve to better serve athletic administrators across Texas through innovative programming, member-driven initiatives, and a renewed focus on promoting education-based athletics.

Drawing from 12 years of experience as an Athletic Director, Hormann offers insight into the collaborative efforts behind THSADA’s newest initiatives and the intentional work being done to provide meaningful resources for members at every stage of their career. 

In this episode, she discusses:

• The vision behind the Educate Excel Play campaign
• How collaboration between statewide organizations is helping tell a stronger story about public school athletics and student opportunities
• Why member feedback plays a critical role in shaping THSADA programming, professional development, and conference experiences
• What attendees can expect at the 2026 THSADA State Conference

These insights provide a closer look at how THSADA is investing in its membership while strengthening the future of athletic administration through education and shared leadership.

Special thanks to LED Partners for helping make this setup possible. Their mobile display solution was assembled in less than 90 minutes and helped bring this Director’s Cut conversation to life.