We continually have conversations with our clients or potential clients around the trade-offs when setting Amazon Advertising goals. As we shift from one strategy to the next, we often discuss how these strategies compare or counteract our clients' goals or metrics.

In today's episode, Matt & Joe thought it would be a great opportunity to highlight some of the key trade-offs and their impact.

A couple of specifics covered in this episode include:

• Increasing sales and how it affects ACoS
• Sales vs. TACoS
• How eliminating a branded strategy can affect overall metrics

Whether you're looking to drive more sales or improve campaign efficiency, there are a couple of trade-offs to consider before finding the sweet spot for your brand.

Grab a pen and paper, and let's dive in!