This keynote address from Host City 2025 is delivered by Uğur Erdener, President of SportAccord, Honorary President of World Archery, and Honorary Member of the International Olympic Committee. Speaking from the perspective of international federations and SportAccord, Uğur reflects on the evolving role of host cities, the importance of sustainable, values-led partnerships, and how cities and rights holders can work together to deliver world-class events with long-term legacy for communities and the global sporting movement.