The complexities of technology consumption are transforming transaction and support processes, as well as channel engagements. In this episode, Jason Beal, Vice President of Worldwide Ecosystems at Barracuda discusses the challenges and opportunities those changes bring to the vendor community with host Frank Vitagliano. They explore the value of multi-pronged go-to-market strategies and why an “all the above” approach with cloud marketplaces and MSP channels is gaining traction.  

How can vendors maximize their growth opportunities with distribution? What goes into building a robust and successful global channel strategy? Check out this episode of Beyond Distribution with GTDC for the answers.

Access even more insight and resources on the GTDC Knowledge Hub.