 Are you amazing at what you do but struggling to sell it? In this episode, we’re excited to introduce you to Jessica Erwin, our COO. Our clients and partners know and love Jessica, but it’s high time that all of our podcast listeners get to know her as well.    In addition to her expertise in systems and operations, Jessica works with our clients to understand the psychology of packaging and selling their offers in an irresistible way. In this episode, we’re unpacking the 5 keys you must determine to sell out your next offer.     If you’re an expert at what you do but you’re struggling to sell it, we’re here to help. Sometimes your expertise in your specific skill doesn’t translate to an expertise in sales and that’s okay. You might not be the best marketer, and you might not be a sales ninja, but if your programs create results, then people need to know you.  This episode creates a bridge between having a great product and selling it.     There are 5 Keys to a Sold Out Offer:   These are 5 keys to make an offer that makes people feel crazy to not buy it.     At the end of this episode, you will:    Know the 5 keys to a sold-out offer  Understand the difference between a promise and a guarantee  Feel more confident in your ability to price and less pressure for high or low ticket  Understand the value of honest scarcity   You can visit the show notes and grab the resoucres and transcription at sweetlifepodcast.com/301

301: 5 Keys To Sell Out Your Next Offer with Jessica Erwin

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. 

Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! 

We don’t hold back!  It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. 

podcast@sweetlifeco.com

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

 Why is content licensing one of the fastest ways to scale? If you’ve been establishing your expertise in your domain and possess a trove of valuable content that other businesses could benefit from, this episode of the SweetLife® Podcast is curated with your needs in mind. What we’re talking about today isn’t just an opportunity to broaden your business horizons—it’s a transformative approach that can substantially enhance your profit margins and free up your time. I share insights that are particularly important for subject matter experts, coaches, consultants, speakers, authors, and leaders who are looking to upscale the dissemination of their knowledge without increasing their workload.    In this podcast, we unpack specific strategies that fundamentally change the traditional growth model. From sharing firsthand how I licensed a single course and exponentially multiplied its reach, to discussing the potential of licensing your content to other companies who can then market your intellectual property. We cover the successes of content licensing, the practical steps in the process, and how I have helped clients in the past decade, utilize these strategies to reduce their effort while massively scaling up their businesses. My experience and the case studies we dive into serve as a testament to the substantial impact that wisely implemented content licensing can bring to your enterprise.    Key Takeaways from Today's Episode:   Get to grips with the actual mechanics of content licensing and how it can act as a catalyst for rapid business scaling.  Hear inspiring stories and case studies that demonstrate the successful implementation of content licensing from my clients and me.  Discern specific strategies for using content licensing to multiply your reach without proportionally increasing your effort, time, or costs.  Discover who is best suited for content licensing — it's aimed at established professionals armed with content ready for wider distribution.  Learn how one course or training can be licensed in various ways, from individual trainers to large organizations, for broad-reaching impact.   Content licensing isn't just a buzzword; it's a robust business model that can augment the reach and profitability of your content. We're talking about a strategic movement that could revolutionize the way you think about and engage with the growth of your business.   For more, visit the show notes https://sweetlifepodcast.com/321

321: Why is Content Licensing The Fastest Way To Scale?

 We’re starting a new series focused on the transformative power of content licensing - a strategy to scale your business, increase profits, and gain more free time. If you're an established business owner adept in your field and curious about content licensing, this episode is specifically curated for you. However, if you're new to the business world, I suggest revisiting our past episodes to build your foundational knowledge first.    In this episode, we dive into the nitty-gritty of content licensing. What is it, exactly? How can it be a pivotal part of your business growth? I’m here to unpack these questions, offering clear insights and strategies. Content licensing isn't just a concept; it’s a viable option for expanding your business reach. We're going to discuss how leveraging the courses, trainings, and content you've already developed can open doors to new opportunities. Through real-life examples and case studies, you’ll see how content licensing has been a game-changer for many, including myself and my clients.    Key Takeaways from Today's Episode:   Deep Dive into Content Licensing:  Get a comprehensive understanding of what content licensing involves and how it can be a turning point for your business's growth.  Real Business Cases:  Learn from stories and case studies that illustrate the successful application of content licensing in various businesses.  Strategies for Scaling Up:  Discover specific strategies for using content licensing to not only enhance profits but also to assert your expertise and thought leadership in your niche.  For Whom It’s Meant:  This episode is tailored for those looking to significantly upgrade their business operations. If you're not yet at this stage, our previous content will be more suited to your current needs.  Exclusive Insights and Tips:  Benefit from the direct experiences and advice I share, grounded in proven success and practical application.   In this episode, we're talking about leveraging what you've already created to add value to other businesses and, in turn, to your own. It’s about understanding the strategic importance of content licensing and how it can radically change the way you do business. So, let's get started on this exciting journey to unlocking the full potential of your content!    For more, visit the show notes by going to https://sweetlifepodcast.com/320

320: What is Content Licensing?

 This episode is a treasure trove for established coaches, consultants, subject matter experts, and service-based entrepreneurs who've been serving clients and are ready to take things up a notch. We're delving into 10 innovative strategies to boost your revenue by $50,000 in the next six weeks. It's all about actionable advice, proven systems, and strategies that April Beach has refined over 27 years as a business coach. However, if you're just starting out, this might not be the episode for you just yet. Remember, this is about matching your dedication with the right strategies to build a profitable consulting and coaching business with integrity.    In this episode we're diving deep into specifics. Expect to learn about personalized mentorship and the unique advantages it offers, like connecting deeply with your clients and sharing your hard-earned wisdom. VIP days, another gem, provide an intensive, focused experience that can significantly uplift your business. And let's not forget about course licensing  “quick  sales” – an ingenious method to extend your reach and earnings without the heavy lifting of delivery. We’re also unpacking 7 more powerful ways you can bring in extra money like planning retreats, launching new programs, and effective cost-cutting, and more. All are designed to elevate your business swiftly and effectively.     Takeaways:    Enhanced Revenue Strategies: Learn techniques to significantly increase your income in a short time frame, specifically designed for established professionals in coaching and consulting.  Business Growth Insights: Gain insights into unique and practical strategies, such as personalized mentorship, VIP days, and licensing your content, to expand your business reach and enhance client engagement - plus 7 more options to choose from.   Operational Efficiency: Discover ways to optimize your business operations, including revisiting past programs and smart cost management, to maximize profit fast.    For the bonuses and the transcription, visit our show notes https://sweetlifepodcast.com/319

319: 10 Ways To Make 50K In The Next 6 Weeks

 This episode is tailored specifically for you if you're an established subject matter expert, coach, consultant, strategist, service provider, or if you're deeply entrenched in the B2C model but feel the pull towards transitioning to B2B. April Beach, a seasoned business strategist with over 27 years of experience, guides you through this critical juncture in your career. This episode is crucial because it addresses a common yet challenging pivot point: shifting your business model while leveraging your expertise and maintaining a balanced life.      April Beach delves into the intricacies of transitioning from a B2C to a B2B business model. You will learn about:   Recognizing when you're ready for this shift and how to initiate the move.  Strategic questioning to align your future business goals with personal aspirations.  Techniques to repurpose your existing B2C offerings for a B2B audience, such as through licensing and embedded partnerships.  Exploring high-level strategic consulting for B2B, to understand and cater to the new audience's needs.     At the end of this episode you will:   This episode is a deep dive into how you can redefine your business model while keeping true to your expertise and creating a work-life harmony.     Self-Reflection is Key: Understand the importance of your legacy and how you want to be known in your industry. This will influence how you transition and what parts of your business you carry forward.  Designing Your Future Work-Life: Consider who your new clients will be in a B2B context and how this will change your work dynamics, from daily interactions to the nature of your engagements.  Leveraging Existing Assets: Explore how your current B2C offerings can be transformed into B2B solutions, such as through licensing or partnerships, allowing for a smoother transition.  Embracing Strategic Relationships: Engage in high-level consulting in your new B2B sphere to build relationships and gain clarity on what these clients need and value.  Simplicity and Impact: Learn how transitioning to B2B can often simplify business processes and amplify your impact, potentially leading to more significant results with less direct effort.     By the end of this episode, you'll have a clearer vision of how to navigate the shift from B2C to B2B, making strategic decisions that align with your long-term goals and lifestyle aspirations. Tune in to uncover insights and strategies that will empower your journey into a new realm of business.    For more, visit our show notes at https://sweetlifepodcast.com/318

318: Navigating the Leap from B2C to B2B Effectively

 Who This Show is For and Why It's Important  You're in the perfect spot if you're a subject matter expert, coach, consultant, speaker, author, or leader contemplating or already developing a Train the Trainer program. Whether you're looking to license your content to other companies or elevate your existing certification program, this episode is a goldmine for you. April Beach, the founder and CEO of the SweetLife® Company, brings her expertise directly to your journey of expanding the reach and impact of your work. With a focus on strategic content structuring, this episode is not just about creating a program but ensuring it is profitable and impactful.    What We Cover and What You Will Learn  In this episode, April Beach delves deep into the intricacies of building an effective Train the Trainer program. You'll learn how to structure your content strategically to facilitate success for other trainers. This includes providing the necessary materials, such as outlines, speaking topics, benchmarks, training agendas, and the core content like PDFs, slides, and workbooks. More importantly, you will understand how to infuse your unique thinking and genius into these materials, elevating the trainers to deliver the content as effectively as you would.  April doesn't stop at just content delivery; she also explores the importance of communication skills, the creation of a learning roadmap, user management, and internal marketing techniques. These insights will help trainers not only present the material effectively but also engage and inspire their audience, leading to a more impactful learning experience.    Key Takeaways   Content Foundation: Understand how to break down your program into manageable parts, focusing on both the core materials and the high-level strategic thinking behind each segment.  Communication and Facilitation Skills: Equip your trainers with the necessary skills to handle sensitive topics and foster engaging, productive discussions.  Visual Learning Roadmaps: Create visual aids to help trainers and learners track progress and understand the journey through the program.  User Management Strategies: Learn to manage and track attendees effectively, ensuring a streamlined and accountable learning experience.  Internal Marketing for Buy-In: Develop materials to help trainers advocate for your program, ensuring engagement and enthusiasm from participants, particularly in scenarios where they don't have a choice in their participation.   This episode is more than just a guide; it's an empowerment tool for you to elevate your program, making a profound impact while freeing you up to pursue your passions. Tune in to transform your Train the Trainer program into a dynamic, effective, and profitable venture.      For the show notes and more visit https://sweetlifepodcast.com/317   

301: 5 Keys To Sell Out Your Next Offer with Jessica Erwin

Download our free app to listen on your phone