When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know they know the US well. Zach highlights the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and image issues in Europe and the Middle East, and some great resources to access.

Highlights:

{02:50} Some products that Zach has launched.

{06:35} Marketing in Europe.

{10:10} Misconceptions foreign executives have about American markets.

{16:00} Localizing regional markets in the USA.

{18:50} Knowing the regional differences in countries before marketing a product.

{26:54} Creating teams in the USA vs Internationally.

{34:40} Smaller Companies vs Fortune 500 Companies.

Zach Person bio:

Zach spent his professional career unlocking the revenue potential of global teams. His process involves integrating systems, software, and people driven by clarity of vision and relentless implementation.      

Zach founded Borderless Business Solutions with the mission of helping regional and global businesses grow and expand. A solid decision-making model is at the core of the mix, combined with a knack for integrating software, systems, and the people who power real growth in today’s diverse, modern companies.  The results have been turning stagnation into acceleration and change into opportunity.

Zach launched products in 30+ countries, built companies from conception to commercialization, reorganized entire international sales & marketing departments, and became a trusted advisor to many executive teams.  His career spans the private and public sectors including consulting and entrepreneurship. He has held a number of leadership roles, ranging from Director of Global Business Operations to Director of International Sales to Senior Program Manager.

The holistic view, unique perspective, and sense of humor I bring to each engagement make the process enjoyable and effective.

Zach lives in Chicago, Illinois, and enjoys giving back to the community by mentoring young professionals and donating time to startup companies and small businesses.

Connect with Zach:

Website: https://borderlessbusinesssolutions.com  

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]