This episode welcomes Tom Doctoroff, Chief Cultural Insight Guru and Global Executive Brand Advisor at the global brand and marketing consultancy Prophet. He spent nearly twenty years of his career as a senior executive focused on China and Asia, culminating in a tenure as JWT's CEO of Asia Pacific.

Executives often lament that China’s consumer landscape evolves so quickly that they have trouble keeping up, leaving room for both domestic and foreign competitors to capture their lead. While there are many ways in which China changes, there are also many that stay the same. Unlocking these cultural constants is essential for building lasting and firm success with China’s consumers. This podcast episode journeys into some key concepts about China's consumer constants, as well as what may be changing today — from the consumer classes, to society, and briefly to politics.