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Summary

In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He also shares practical tools and techniques for effective keyword mapping and stresses the importance of integrating SEO with other marketing channels, including paid advertising.